UPS Latin & Hispanic-Owned
Proudly Unstoppable
Did you know that Latinas are the fastest growing sector of U.S small businesses? They are a powerhouse group within our economy, and for the latest Proudly Unstoppable campaign, UPS wanted to give them their flowers. We created a campaign celebrating Jefas with a spot that included three real life small businesses. Then, we worked with a Latina illustrator to create a special edition UPS box that was used nationally.
Agency | The martin agency
Group Creative Director | Alberto orte
Creative Director | Frederick Nduna
Copywriter | Hope thomas
Art Director | MJ cuyan
director | cYNDOM with DLA FILMS
We worked with Mar Figueroa to create the key illustration for the campaign that was used on the box. Here’s a description of the piece in her own words: “In La Montaña, the heroine stands at a colossal scale – ready,” Mar said. "She’s an embodiment of the awe-inspiring aspirations, entrepreneurship and workforce connected to the Latin American community. I hope that when people experience this campaign, they feel celebrated for their journey or inspired to take the first step.”
To truly celebrate this group, it was important to us that we included three Latina entrepreneurs with a diverse range of businesses in this spot. Here are the three Jefas, go check out their links to help support them. I’m so grateful for their willingness to be a part of this, and if anything, hoped that this exposure to their business would help them on their journey.
Bomba Curls by LuLu Cordero
El Cholo’s Kid by Daisy Romero
Selva Negra by Kristen Gonzalez