Film + Social + Digital

UPS Proudly UnStoppable

Did you know that Latinas are the fastest growing sector of U.S small businesses? They are a powerhouse group within our economy, and for the latest Proudly Unstoppable campaign, UPS wanted to give them their flowers. We created a campaign celebrating Jefas with a spot that included three real life small businesses. Then, we worked with a Latina illustrator to create a special edition UPS box that was used nationally.

Agency | The martin agency

Group Creative Director | Alberto orte

Creative Director | Frederick Nduna

Copywriter | Hope thomas

Art Director | MJ cuyan

ILLUSTRATOR | Mar FIGueROA

director | cYNDOM with DLA FILMS

To truly celebrate this group, it was important to us that we included three Latina entrepreneurs with a diverse range of businesses in this spot. Here are the three Jefas, go check out their links to help support them. I’m so grateful for their willingness to be a part of this, and if anything, hoped that this exposure to their business would help them on their journey.

Bomba Curls by LuLu Cordero
El Cholo’s Kid by Daisy Romero
Selva Negra by Kristen Gonzalez