The Steps We Take
TIAA
There’s a retirement crisis facing America and as a result it is leaving many hardworking and deserving people without the means to retire. TIAA has embarked on a mission to #RetireInequality and wanted to focus in on the 54% of Black Americans who don’t have enough savings to retire with a spot that puts that message front and center to unify us all to take a stand against this problem. We wanted to relay this message in a way that felt artful, beautiful, and unexpected and we partnered with award-winning choregrapher Sean Bankhead to help us tell that story through movement.
AGENCY
SVP GROUP CREATIVE DIRECTOR
CREATIVE DIRECTOR
SENIOR ART DIRECTOR
ART DIRECTOR
COPYWRITER
DIRECTOR
THE MARTIN AGENCY
JASON KOMULAINEN
ALLISON RUDE
DEREK SMITH
MJ CUYAN
HOPE THOMAS
DAPS