There’s a retirement crisis facing America and as a result TIAA made it it’s mission to #RetireInequality for everyone and for this particular campaign they wanted to focus in on the startling statistic that 54% of Black Americans won’t have enough savings to retire. We wanted to highlight this problem in a way that felt artful, beautiful, and empowering and so we partnered with award-winning choregrapher Sean Bankhead to help us tell that story through movement.

agency | the martin agency

svp, group creative director | jason komulainen

creative director | allison rude

senior art director | derek smith

art director | mj cuyan

copywriter | hope thomas