TIAA Essence Festival of Culture Activation

For the first time ever, TIAA was going to have a presence at one of the biggest cultural conventions in the U.S., the Essence Festival of Culture. TIAA tasked us with figuring out how to physically manifest their mission to Retire Inequality in a way that felt impactful and authentic but also entertaining. We created The Legacy Lounge — an interactive experience where guests could walk through different rooms inspired by our Legacy Makers like Wyclef Jean, Fe Noel, and Sean Bankhand. Throughout the three-day weekend, we had over 3,000 visitors come by and learn more about how to create the financial future they deserve.