The goal was to re-introduce and build brand awareness around Slurpee to younger generations who might not be as familiar. No matter what you’re feeling, Slurpee is here to put some ice on your burnout and give you a moment to take a break and daydream. Slurpee has not been touched for a redesign perspective in nearly a decade and so we created an entirely new look for the iconic drink to bring into the modern world. Along with the new design, we worked with rising star NomBe to create an anthemic new song to represent Slurpee.

Agency | deutsch la

creative director | justin crawford

art director | mj cuyan

copywriter | mason douglass

animator | rolando barry

To accompany our launch spot we also revamped Slurpee across touchpoints and specifically within stores by giving the cup itself a big makeover as well as reskinning the various flavor cards on the machine itself.

We collaborated with new and noteworthy artist NomBe to create
a unique soundtrack to capture the sounds and sips of
what a Slurpee Daydream experience is like. Give it a listen.