7-Eleven Slurpee
Rebrand Launch
The goal was to re-introduce Slurpee to younger audiences who might not be as familiar. We wanted to show how Slurpee is here to put some ice on your burnout and give you a moment to take a break and daydream. Slurpee has not been touched from a redesign perspective in nearly a decade so we had the opportunity to give it an entirely new look. Along with the new design, we worked with rising star NomBe to create a custom track to represent the euphoria of drinking a Slurpee.
Agency | deutsch la
creative director | justin crawford
art director | mj cuyan
copywriter | mason douglass
animator | rolando barry
To accompany our launch spot we also revamped Slurpee across touchpoints. We designed a special edition cup that was then released nationally and reskinned the various flavor cards on the machine itself, turning each flavor into a silly lil’ experience.
We collaborated with new and noteworthy artist NomBe to create
a unique soundtrack to capture the sounds and sips of
what a Slurpee Daydream experience is like.