Mix at Martin

Richmond, Virginia isn’t often thought off when it comes to great music and that was a problem. The music scene here is richly diverse, there are artists that run the gamut of genres and as a result it felt like the world needed to be reminded that RVA is a place for culture too.

So a group of music-lovers at the agency (including me) banded together to create a live music program whose goal was to showcase musical artists both on the local level as well as other well-known groups and broadcast into the world through the internet. In doing so, we hoped to give people far and wide a taste of that river city sound as well as hopefully create connections the musicians can count on long after too.

In my role as creative director and designer, I created our overall visual identity that stemmed across physical flyers, digital, and social. On top of that, I was creative director for our stage design where I curated set props and dressing for each performance.

All the performances can be found on YouTube under Mix at Martin.