Old Navy Spring 2024
With its Spring 2025 Campaign, Old Navy set out to highlight more than just trendy looks. The campaign embodies the magic of that first fresh step outdoors after winter’s chill. Add your favorite song, the perfect outfit, and the energy of the season, and suddenly, you’re the main character in your own movie.
AGENCY
GROUP CREATIVE DIRECTOR
COPYWRITER
ART DIRECTOR
THE MARTIN AGENCY
PATY ORTIZ
HOPE THOMAS
MJ CUYAN
But the fun didn’t stop there.
A few months later, we woke up one day to a notification in the agency Slack that there was a voicemail left about someone wanting to know more about the Old Navy spot. To which we responded, “Whaaat? We have a phone!?”
So we listened to the 1:40-long message from what sounded like your sweet elderly next-door neighbor. Jackie was full of praise and love for the spot but was especially calling to find out—where in the world is that Old Navy café!? Needless to say, she won our hearts.
So naturally, instead of simply calling her back, we invited her to our agency staff meeting, where we sadly had to break the news that the café was fabricated on the Paramount backlot. But since they were our number-one fans, we used that time to give them their flowers and a standing ovation—because it’s not every day you get fan mail for the ads you make.
