Hanes Hoodie Hotline

When the seasons change and the wind begins to feel brisk, we all know that’s when the hoodies come out. But it also leads to another season — Stolen Hoodie Season. The internet needed a hero, and Hanes was coming to the rescue. We sent out a PSA to let all those cold people know they are not alone and that we have a hotline for them to call in case of an emergency. The hotline was a real number people could call for quick pieces of advice and thankfully, we were able to help some lucky few.


agency | the martin agency

creative director | gustavo dorrieto

associate creative directors | Rushil nadkarni, avi steinbach

art director | mj cuyan

copywriter | brigham kmetszch

 
 
 
 

☎️ Click below to get connected to the Hotline ☎️