Hanes Hoodie Hotline
When the seasons change and the wind begins to feel brisk, we all know that’s when the hoodies come out. But it also leads to another season — Stolen Hoodie Season. The internet needed a hero, and Hanes was coming to the rescue. We sent out a PSA to let all those cold people know they are not alone and that we have a hotline for them to call in case of an emergency. The hotline was a real number people could call for quick pieces of advice and thankfully, we were able to help some lucky few.
agency | the martin agency
creative director | gustavo dorrieto
associate creative directors | Rushil nadkarni, avi steinbach
art director | mj cuyan
copywriter | brigham kmetszch
☎️ Click below to get connected to the Hotline ☎️
Featured Press
Adweek | Hanes Has Your Back During ‘Stolen Hoodie Season’
HypeBae | Hanes Launches Stolen Hoodie Hotline Discount