Hanes Comfort Period
Hanes was formally introducing their period underwear line, and in an already crowded market, they wanted a campaign that looked different from what was out there already. We poked fun at the silly euphemisms that classically are associated with period blood and took them to the next level with a beautiful photoshoot that embodied them.
AGENCY | The Martin agency
CREATIVE DIRECTOR | Gustavo dorietto
COPYWRITER | stacy-ann ellis
ART DIRECTOR | mj cuyan
PHOTOGRAPHER | ashley armitage
