Hanes Comfort Period
Hanes was formally introducing their period underwear line, and in an already crowded market, they wanted a campaign that looked different from what was out there already. We poked fun at the silly euphemisms that classically are associated with period blood and took them to the next level with a beautiful photoshoot that embodied them.
THE MARTIN AGENCY
GUSTAVO DORIETTO
STACY-ANN ELLIS
MJ CUYAN
ASHLEY ARMITAGE
AGENCY
CREATIVE DIRECTOR
COPYWRITER
ART DIRECTOR
PHOTOGRAPHER
