The Dairy Dispensary
California Milk Advisory Board

Dairy was our original go-to when we needed a quick pick-me-up, whether that was a bowl of ice cream after a bad break-up or a cheeseboard when you want to treat yourself. As the world progressed and other mood enhancers (and milk alternatives) started to come into the picture, Real California Milk had to take back its crown. Thus the Dairy Dispensary was born. We thought what better way to reintroduce the deliciousness of Dairy than through one of California’s most notable destinations: the dispensary store.

DEUTSCH LA
TREVOR KUHN
MIKE FRANK
MJ CUYAN
JAKE CHRISTENSEN

AGENCY
CREATIVE DIRECTOR
CREATIVE DIRECTOR
ART DIRECTOR
COPYWRITER

Our team carefully crafted every detail and touchpoint of the event in order to build a cohesive and immersive world for the dispensary.

It started with developing the language and tone of voice, building the design experience both in-store and across all our digital outputs, and then finally making sure people left happy and enjoyed all the delicious ‘dairy infusions’ we had to offer.