7-Eleven x Detective Pikachu

7-Eleven collaborated with the motion picture Detective Pikachu to create a campaign promoting the film while also driving people to 7-Eleven stores. The result was an interesting take on two forces joining for good, to help save all the missing Pokémon. We created several short form videos using everyone’s favorite 7-Eleven employee and Pokémon detective, Josh. As our spokesperson he helped tout all the Pokémon exclusive merch, guided the mystery slurpee sweepstakes and got under his managers nerves.

AGENCY
CREATIVE DIRECTOR
ART DIRECTOR
COPYWRITER

DEUTSCH LA
JUSTIN CRAWFORD
MJ CUYAN
MASON DOUGLASS

 
 
 
 
 
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